PPC management, priced by ad spend and offers
We set up and run your paid ads. The monthly fee depends on two things: what you spend on ads each month, and how many offers you advertise.
How we run it
- A weekly read of every campaign
- A/B tests where the budget allows
- Scale the winners, drop the losers
PPC management pricing by ad spend
| Monthly ad spend | Every month | Offers included |
|---|---|---|
| $3,000 – $5,000 | $1,500 $1,250 fee + $250 tracking | 1 |
| $5,000 – $10,000 | $1,750 $1,500 fee + $250 tracking | 2 |
| $10,000 – $20,000 | $2,750 $2,500 fee + $250 tracking | 3 |
| $20,000 – $35,000 | $4,250 $4,000 fee + $250 tracking | 4 |
| Over $35,000 | Quoted | Quoted |
$1,500 a month
on $3,000 – $5,000 in ads
$1,250 fee + $250 tracking
1 offer included
$1,750 a month
on $5,000 – $10,000 in ads
$1,500 fee + $250 tracking
2 offers included
$2,750 a month
on $10,000 – $20,000 in ads
$2,500 fee + $250 tracking
3 offers included
$4,250 a month
on $20,000 – $35,000 in ads
$4,000 fee + $250 tracking
4 offers included
Quoted
over $35,000 in ads
- Each extra offer: $350 a month.
- Minimum ad spend: $3,000 a month. It goes to the ad platforms, not to us.
- Always sold with server-side tracking, because the ads are managed against what it records. Its $250 a month maintenance is in the prices shown.
- Quoted separately: several locations with the same offers, and Shopping or product-feed ads.
What counts as an offer
One thing your customers search for, with its own customer value, its own competition and its own landing page. A plumber's emergency repairs and water heater replacements are two offers.
If it needs its own landing page to win the customer, it's an offer. The same page with different targeting isn't.
PPC setup fee, paid once
$1,000
For the account: its structure and reporting.
$1,000
Per offer: its landing page and the ads built for it.
$1,000
Server-side tracking: your conversion tracking, set up and moved to a server. $2,500 on its own.
For example: three offers on $5,000–$10,000 a month in ads
- Setup, once
- $1,000 + 3 × $1,000 + $1,000 server-side = $5,000
- Every month
- $1,500 + $350 for the third offer + $250 tracking = $2,100
What PPC management includes
- Conversion trackingCalls and forms counted from day one, so every campaign is managed to its cost per lead.
- Call trackingTracking numbers on your website show which ad each call came from. Up to 5 numbers and 2,500 minutes a month; more at cost.
- A monthly reportWhat the numbers show, and what we can't see yet, such as which calls became customers.
PPC management contract terms
- 90 days, then month to month.Learning what works takes three months. After that, 30 days' notice.
- You own the ad accounts and the landing pages.
- Your tracking numbers go with you.If you leave, they port to you at cost.
One condition: if, after we walk through your business, you can't say what a customer is worth to you, we won't take the account. Without that number, we can't show a return on your ad spend.
PPC management questions
- Do you charge a percentage of ad spend?
- No. The fee is set by your spend band and your number of offers, so it doesn't rise with each dollar you spend inside a band.
- Which ad platforms do you manage?
- Google, Meta (Facebook and Instagram), Yelp, TikTok and other platforms your customers use. We choose platforms around your customers and offer.
- Can I buy the tracking without the ad management?
- Yes. Server-side tracking and offline conversion tracking are each sold on their own.
- What does it cost with offline tracking included?
- Your PPC management fee, plus offline conversion tracking: $1,000 more at setup and $100 more a month with PPC management, to keep it working. Most accounts add it once they have volume.
Talk through your ad spend and offers
Tell us what you sell, what you spend on ads now and what a customer is worth to you, and we will say which band fits.