Server-side tracking setup for your ad platforms
We set up your tracking properly, then move it to a server, so fewer of your conversions go missing. $2,500 to set up, then $250 a month to keep it working.
How server-side tracking setup works
- We check what fires todayEvery tag, conversion and pixel on your site, and what each one counts.
- We set up or fix the standard setupGoogle Tag Manager, GA4, Google Ads conversion actions, the Meta pixel with the Conversions API, and consent mode, plus any other ad platform you run that accepts server-side events.
- We move it server-sideThe same setup runs through a server container.
- We test it end to end and hand it overEach conversion is checked from the click to the platform, then documented.
Server-side tracking cost
$2,500
to set up, then $250 a month
Included
- Google Tag Manager, set up or cleaned up
- GA4
- Google Ads conversion actions
- Meta pixel and Conversions API
- Other ad platforms that accept server-side events
- Consent mode
- All of it moved to a server-side container
- Tested end to end and documented
Not included
- Server hosting: billed to you at cost, usually about $20–$90 a month.
- Calls, bookings and paid invoices: that is offline conversion tracking, $2,000, then $100 a month, a separate service.
- Running your ads: PPC management.
Tracking maintenance, $250 a month. Part of the service; cancel with 30 days' notice. A monthly check of GA4, Tag Manager and your ad-platform conversions, repairs when your site, apps or the platforms change, and a monthly data-quality report.
Conversion tracking audit
Not sure what your tracking counts today? The audit tells you before you buy a setup.
- Written findingsWhat fires, what is missing, and the gap between the conversions your ad platforms report and the bookings or orders you actually got.
- A fix list, most important first
- A short recorded walkthrough of the findings
- Delivered within 5 business days of getting access
The audit is credited toward the fix.
Conversion tracking audit
$750
Credited in full toward any setup bought within 30 days: server-side tracking, offline conversion tracking or PPC management.
Order the $750 tracking auditWhat happens next: the button opens our contact form; ask for the audit there, and we reply by email to arrange payment and the access we need.
Server-side tracking questions
- Can a marketing firm hire you just for the tracking?
- Yes. Server-side tracking is sold on its own, to marketing firms and in-house marketers who run their own ads. You keep running the campaigns.
- We already have Google Tag Manager. Is it still $2,500?
- Yes. We check what is there, fix what is wrong, then move it server-side.
- What does hosting cost?
- Usually about $20 to $90 a month, depending on how much traffic your site gets. We bill it at cost, with nothing added.
- Who owns the setup?
- You do: the accounts, the server container and the documentation.
Talk through your tracking setup
Tell us which ad platforms you run and how your conversions are counted today, and we will say what the setup would take.