Website development and brand presentation

A website is one piece of how your company comes across.

We build the site or the storefront and the material around it — photography, product education video, and sales material — so the business someone finds online is the one they would meet in person.

Business websites that get the call

People call a business when its website feels human: it's clearly a real business, they get a feel for the service, and reaching out feels safe.

That starts on the first screen: smiling faces and real photos of the actual business and its people, like TheraMax's below.

The first screen of the TheraMax homepage: a Google review bar with 4.9 stars, 105 reviews and reviewers' photos above the menu, the menu with a call button, the headline Advanced Physical Therapy in Naples, and a photograph of a smiling man sitting on a treatment table beside the robotic therapy machine.
The TheraMax Robotic Therapy Business Profile on Google Maps: a photograph of a practitioner treating a patient, the name, a 4.9 star rating, the address, opening hours, the link to theramax.com and the phone number; on wider screens the map with the clinic's pin sits beside it.

Your Google Business Profile and your website must align and support each other.

For a local business, many calls start on the profile, and the website is what backs it up.

Brand consistency across website, social and video

A customer checks you in more than one place: the website, a social account, a video, something a past customer posted.

What they find should look like one business, and every photograph, video and review you own should end up back on the website.

What that looks like in practice

  • Reposted on other platforms and again later, to get the most out of each one
  • Cut into short clips for social
  • Customer reviews and photos near the button, where the decision gets made
  • User-generated content near the top, so first-time visitors see a real business

CakeMiami · the Instagram feed on the homepage

A grid of Instagram photographs under the heading Follow Us on Instagram: people holding boxed cakes, a market stand, a kitchen bench, and cakes on display.
Photos posted on Instagram publish to CakeMiami.com. Importing the feed on the website increased dwell time and gives visitors something to interact with.

Custom website design instead of a template

We build each page around its job. Clear over clever.

Sometimes a template does that job, and we use it. Many times it takes a custom page, built from what that page has to convey. Some are basic and simple; some are more complex.

A page built to achieve its goal

That goal may be to answer questions. Our page for business owners is all questions, because its goal is to show an owner what to expect if we talk.

Customized to improve the experience

A custom section can take the guesswork out for the customer. This KVM finder asks a shopper tailored questions to recommend the right product.

The more websites you look at, the more you see the same layout over and over, and the same cheap stock images. Our view: a company committed to its brand earns more trust with a more customized style.

An Avico store section headed Which KVM switch fits your desk?: the shopper picks Mac + PC and two monitors, and one dual-monitor KVM switch is shown as the best fit, in stock, with its price and an Add to cart button.

Homepage vs landing page: two examples explained

A homepage welcomes everyone who finds you. A landing page talks to one visitor about one thing.

The first screen of the CakeMiami homepage: the menu, a full-width photograph of a strawberry pavlova carrying the headline and two buttons, a row of photographs of cakes and people holding them, and a row of short lines about delivery, pickup, ordering ahead and same-day text. The review banner above the menu is cropped out.

Homepage. Built for strangers, comparison shopping, & returning visitors.

The first screen of the TheraMax sciatica landing page: a short menu with a phone contact, a headline and a few lines of copy with one button under them, and a photograph of a smiling patient beside the treatment machine. The review bar that normally sits above the menu is cropped out.

Landing page. One avatar, one offer, one action; for visitors from an ad.

Website project scope and maintenance after launch

The cost of a website depends on how many pages it needs and how much work each one takes. We go through that with you on the discovery call.

  • WebsitesAstro
  • StorefrontsShopify
We stay on after launchThe site goes live: published on your domain. Then it is kept up to date: photos, hours and products; pages are added for new services and new questions; and SEO and links continue: search work and earned links. A dashed line runs from that last step back to keeping the site up to date: we usually work under a maintenance contract, so the work keeps going.The site goes livePublished on your domainKept up to datePhotos, hours and productsPages addedNew services, new questionsSEO and linksSearch work, earned linksWe usually work under amaintenance contract, so thework keeps going
We stay on after launchThe site goes live: published on your domain. Then it is kept up to date: photos, hours and products; pages are added for new services and new questions; and SEO and links continue: search work and earned links. A dashed line runs from that last step back to keeping the site up to date: we usually work under a maintenance contract, so the work keeps going.The site goes livePublished on your domainKept up to datePhotos, hours and productsPages addedNew services, new questionsSEO and linksSearch work, earned linksWe usually work under a maintenance contract, so the work keeps going

Why we build on Astro

  • No plugins to buy or update
  • Loads fast
  • Room for interactive tools
  • Easy for Google and AI to read

Unlike WordPress, Astro doesn’t rely on plugins that need constant updates. It gives us a simpler site that’s fast, secure, and easy to improve over time.

Talk through what your website has to do

Tell us how customers find you now, and we'll go through what your site and the material around it would need.