Marketing attribution and ad campaign management
Marketing attribution is knowing which ad brought in each lead and each paying customer, including the ones who call, book an appointment, or pay by invoice.
We set up tracking, report what it shows, and run measured ad campaigns against it.
Attribution tracking from click to cash
Without attribution there is no signal for what is working and what isn't, so spend gets wasted and the return on ad spend drops.
It is the first thing we set up, before any campaign runs.
Why it matters: the targeting flywheel
Ad platforms find more of whatever you tell them counts as a win. If all they see is clicks, they find more people who click. Once they see which clicks became paying customers, they look for more people like your customers, and every new customer gives them another example to learn from.
Server-side tracking so fewer conversions go missing
Tracking that runs only in the visitor's browser can be stopped by ad blockers and by Apple's tracking limits. Server-side tracking records the conversion on a server too, so less of the data is lost.
- 6 in 10 phone visits come from an iPhone¹Keep the ad click that Safari would erase within a day.²
- Lighter for your visitorsFewer tracking scripts run in the browser, so the page has less to load.
- More complete data for the platformsAd platforms learn from more of the conversions that actually happened.
Offline conversion tracking for phone calls
Online sales happen on your website, where server-side tracking attributes them. Offline is the action that becomes a phone call, a booked appointment, a paid invoice or a signed contract.
Why offline tracking matters
Ad platforms only see what happens on your website. For most service businesses, the sale happens on the phone or in person, so the platform can't tell the ads that bring paying customers from the ads that bring nothing. Offline conversion tracking matches each call or sale to the ad click behind it and sends it back.
Paid ads built around your customers
At its core, the strategy is the same for every business. What changes is who you are selling to, what you say to them, how the campaigns are split up, and where the gaps are in your market.
- Your customer avatarWho actually buys, and what they search for
- The messaging and the pageMatched to what the reader the ad targeted already knows
- The segmentation and the bidsEach bid matched to what its click is worth
- The gaps in your marketWhat nobody in your market is covering
We have run ad campaigns for
- Service businesses
- Distribution
- Manufacturing
- Home services
- Wellness
- Ecommerce
- Professional services
- Legal
- Food and restaurants
A landing page should speak to the person the ad targeted, make one offer, and answer their objections.A landing page taken apart, section by section
PPC management, week by week
We manage your campaigns to bring in calls, leads and sales. Each week, tracked results guide which ads we keep, change or stop.
- A weekly read of the numbersEach campaign, and what changes next
- An A/B test on each campaignWhere the budget allows it
- Scale the winners, drop the losersMessaging, ad copy and media
AI first, with years of experience
AI watches every campaign, keyword and search term, every day. Years of running campaigns decide what changes.
PPC management and tracking pricing
We run your ads with server-side tracking built in, so every campaign is judged by the calls and forms it brings in. One setup fee, one monthly fee, set by your ad spend.
$3,000 – $5,000 in ads a month, about $100–$165 a day
$1,500 a month
$3,000 setup, once
1 offer included
$5,000 – $10,000 in ads a month, about $165–$330 a day
$1,750 a month
$4,000 setup, once
2 offers included
$10,000 – $20,000 in ads a month, about $330–$660 a day
$2,750 a month
$5,000 setup, once
3 offers included
$20,000 – $35,000 in ads a month, about $660–$1,150 a day
$4,250 a month
$6,000 setup, once
4 offers included
- The monthly fee runs your ads and keeps the tracking working: weekly checks and A/B tests, each call and form tracked to the ad that brought it, and a monthly report. Server hosting is billed at cost, usually about $20–$90 a month.
- Setup builds your account, server-side tracking, and a landing page and ads for each offer. Server-side tracking is $2,500 on its own; with PPC management it is $1,000. An offer is one thing your customers search for, such as water heater replacement. Extra offers: $1,000 setup and $350 a month. What counts as an offer
- Add calls and bookings: offline conversion tracking shows which of those calls became bookings and paid jobs, $1,000 more at setup and $100 more a month.
Or buy one piece
One piece suits a marketing firm or an in-house marketer who runs the ads and needs the tracking set up.
- Tracking audit$750What your tracking counts today, and what to fix first; credited toward any setup within 30 days
- Server-side tracking$2,500 + $250/moYour ad-platform and GA4 tracking, set up, moved to a server and kept working
- Offline conversion tracking$2,000 + $100/moCalls, bookings and paid invoices matched to the ad click
- PPC managementFrom $1,500 a monthServer-side tracking included; priced by ad spend and number of offers
Talk through your ad spend and what it returns
Tell us how your leads and sales actually come in, and we will walk through what setting this up would take in your business.
Sources
- StatCounter Global Stats, Mobile Operating System Market Share, United States, August 2026. iOS 60.7% of mobile page views. StatCounter
- WebKit, Tracking Prevention in WebKit. Cookies set by a site's scripts are capped at 24 hours when the visitor arrives through a link carrying a click ID, and deleted after 7 days without a visit. WebKit