JR Milligan · Miami
(305) 786-5452
Menu

Systems

CakeMiami: a storefront built around the decisions a shopper makes

Brand, storefront, ads and order operations.

Book a 20-minute discovery call

CakeMiami

CakeMiami product page for the 10-inch round pavlova: the cake photograph, the title with its serving count, the price, and the filling choices.
A CakeMiami product page: the cake, its size and serving count, and the filling choices. Public website.

The problem

Ordering a cake online involves several decisions at once: which cake, what size, which filling, what day, and pickup or delivery. When those details are hard to find, the shopper has to call or guess.

The decisions a cake order involvesA shopper ordering a cake decides which cake, what size, which filling, what day, and pickup or delivery. Each CakeMiami product page brings those answers together: product photography, filling choices, serving information, ordering guidance, and pickup and delivery details.Which cakeWhat sizeWhich fillingWhat dayPickup or deliveryOne product pagePhotography, filling choices,serving information, orderingguidance, and pickup anddelivery detailsThe decisions a cake order involvesA shopper ordering a cake decides which cake, what size, which filling, what day, and pickup or delivery. Each CakeMiami product page brings those answers together: product photography, filling choices, serving information, ordering guidance, and pickup and delivery details.Which cakeWhat sizeWhich fillingWhat dayPickup or deliveryOne product pagePhotography, filling choices, servinginformation, ordering guidance, andpickup and delivery details

What was done

Storefront

Each product page answers those decisions in one place, with the practical details about pickup and delivery, so a shopper can see what they are choosing.

CakeMiami

CakeMiami product page, Pickup and Delivery Info tab: the Coral Way pickup location with its address and opening hours.
Further down the same product page: the pickup and delivery tab, with each location's address and hours. Public website.

Brand presentation

The same look and voice run through the website, the emails, and the product pages.

CakeMiami

CakeMiami Locations page: the heading Our Pickup Locations, a Coral Way and Midtown Miami toggle, and the Coral Way card with address, hours, phone, and parking.
The Locations page, in the same type, color, and voice as the product pages. Public website.

Email built around one idea

A June 2026 email introduced a summer kit for children to decorate their own mini pavlovas, and one idea ran through every part of it.

The copy and its revisions were directed from AI-assisted drafts.

One idea carried through an emailA June 2026 email introduced a summer kit for children to decorate their own mini pavlovas. The idea runs through the headline, the kit contents, the size choices, and the ordering instructions.The headlineIntroduces the summer kitThe kit contentsThe size choicesThe ordering instructions
One idea carried through an emailA June 2026 email introduced a summer kit for children to decorate their own mini pavlovas. The idea runs through the headline, the kit contents, the size choices, and the ordering instructions.The headlineIntroduces the summer kitThe kit contentsThe size choicesThe ordering instructions

CakeTV

CakeTV, in the storefront's menu, holds CakeMiami's videos and articles. The founder produced the videos and wrote the articles.

CakeMiami

CakeMiami CakeTV index: the heading Pavlova Cake Ideas, Hosting Tips and International Desserts, and an article card pairing a video thumbnail of the on-camera host with the article History of Pavlova Cake: From Ballerina to Dessert Icon.
The CakeTV index: each article pairs a video with its written piece. Public website.

The homepage Instagram roll

The storefront's homepage runs an Instagram roll of real customers with their cakes.

CakeMiami

CakeMiami homepage Instagram roll: photo tiles including a packaged pavlova, a farmers market stand, and people holding their cakes.
The homepage Instagram roll. Public website.

Book a 20-minute discovery call

2353 Coral Way, Miami, FL 33145

(305) 786-5452

contact@jrmilligan.com

Mon–Fri 10 am–6 pmSat–Sun 10 am–4 pm